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Marmite Maelstrom of the Day: Marmite, the inexplicably beloved sticky yeasty spread, has been banned in Denmark, where legislation passed in 2004 prohibits the sale of products fortified with vitamins.

Previous victims of the prohibition include Vegemite and Ovaltine. Suffice it to say, people are unhappy: “What am I supposed to put on my toast now?,” British expat Colin Smith is quoted as saying. “I still have a bit left in the cupboard, but it’s not going to last long.”

Store owners are similarly distraught. “Marmite was our most popular product,” said Marianne Ørum, who runs a store that specializes in British and South African foodstuffs. “What is at issue here is that people in Denmark are not allowed to eat what they want to eat, even if it is perfectly legal to do so under EU law,” she told the Guardian.

Meanwhile, several Facebook groups protesting the ban have popped up, and an “Expats Annual Marmite Day” is being planned for June 6. “Spread the word,” writes event organizer Pat Kelly, “but most importantly spread the Marmite.”

[guardian: 1, 2 / stuff.co.nz / image: b3ta / thanks tasmin!]